About the Principle
Ms. Mims is an award winning advertiser having received the Direct Marketing Associations’ national echo award, has managed national marketing budgets in excess of $12million. Ms. Mims was awarded International Marketing Association Award in 1996 for her work on joint ventures in Taiwan. Ms Mims has appeared on Fox News-Dallas, ABC-Dallas, & KTSW-UPN-Seattle.
With more than 25 years of marketing experience in a variety of industries including Telecom, Dotcom, Advertising Media, Retail, & Research, Ms. Mims is currently serving as Adjunct Instructor at Texas Woman’s University while pursuing her PhD in Marketing. She was nominated for Outstanding Faculty at TWU by graduating seniors 2007.
Published in American Marketing Journal in 1995, Ms Mims has spoken in many venues including Advance Research Techniques forum held by the AMA. Ms Mims became a Who’s Who member in International Marketing for joint venture research on a Taiwanese government cellular project. Ms. Mims has also been published in Telephony; a contributor to content in the book titled: Jump Start your Brain, by author Doug Hall and a contributor to content in Business Week. As President of First Texas, Ms Mims, overwhelmed the organization with new prospects via viral marketing. Ms Mims has served as Vice President of Marketing for Trinity Industries (NYSE:TRIN) & Frontier Insurance (NYSE:FRN), and Vice President of Business Development for 11 Star up E-commerce ventures. While in the role of General Manager- Emerging National Channels at Verizon, Ms. Mims was the first to launch Verizon.com for e-commerce sales, create, launch retail agreements with firms such as GMAC, Office Depot & Post REIT as well as create & execute Mall Kiosks. (Google:Mims/Gmac) As Director of Marketing, Ms Mims created targeted marketing solutions increasing sales by $160million for both Verizon and At&t’s advertising products. Ms Mims drove retail store location selections when SBC entered retailing in 1993. Presently she instructs Services, Retailing & Internet Marketing.
For an exciting, enriching marketing lecture or training seminar yielding results contact 972-693-8800 for rates & availability.
Currently Member of Dallas Advertising League. Past Vice President-American Marketing Association. Past Vice President-Zonta. Past Counselor @ SCORE -St Louis